Tradition and ambition come together in Smit & Zoon's Design Challenge

200 years of experience... 5 talented designers...

1 timeless shoe collection

 

With 200 years and seven generations of experience, we are proud of Smit & Zoon’s history. We also know that tradition is without value if not connected with ambition. That’s why we like to show our respect for the past by a clear path to an appealing and sustainable future.

Smit & Zoon’s Design Challenge is exactly on that path; supported by the expertise of the Arsutoria Design School.

Five designers were selected and started in October 2020 with their assignment:  to create shoes for the high-end of the fashion industry, with an emphasis on the sustainability of their products. The grand finale took place in May 2021, at the 200th anniversary of Smit & Zoon. Hommy Diaz from the USA was announced as the winner by the jury.

 A tradition meets an ambition. A shoe shows a talent. A drop makes a difference.

Hommy Diaz wins the Design Challenge!

The versatility and quality of all the designs was high and made it difficult to decide a winner. With his functional and fashionable slip on sneakers it was Hommy Diaz from Los Angeles who got awarded the first place and the opportunity to showcase his ‘Home Base’ concept at WHITE Milano, during the Milan Fashion Week in September 2021.

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About the designers

Meet Alexandros, Hommy, Javier, Guglielmo and Laure!

The contributions of these five talents has given the challenge a wide variety of approaches and creativity.  Their five countries of origin, the five distinct design backgrounds, and their specific sensitivities have enriched the results of the contest and boosted new perspectives and further developments of their ideas. 

 

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Alexandros Vasdekis

Greece

Guglielmo Gorno

Italy

This contest combines my two greatest passions: biology and sustainability with footwear designing.

Alexandros Vasdekis

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My goal is to create a very meaningful product that won’t destroy our planet

Guglielmo Gorno

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Javier Albanil Mogollon

Spain

Hommy Diaz

USA

I’m always truly connected to nature and I believe that not being sustainable is a problem for our future

Javier Albanil Mogollon

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I don’t think sustainability is a trend. It’s a necessity

Hommy Diaz

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Laure Wolff

France

There is no way to create something beautiful if it’s not as well good

Laure Wolff

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Contact us

For press enquiries please send a message to Danielle Koenen, Global Marketing Manager at Smit & Zoon, communications@smitzoon.com
If you have other questions please use the contact form and we will get back to you as soon as possible.

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