March 2020 - The start of the Design Challenge brainstorm sessions
May 2020 - Start of the selection procedure for designers
June 2020 - Announcement of the 5 nominated designers
October 3rd 2020 – Official online kickoff
October 22nd 2020 - Publication of the Design Challenge identity
November 16th 2020 - Storytelling, moodboard and sketches
January 13th 2021- Deadline for the tech packs in all styles
February & March 2021- Development period for the prototypes 
April 16th 2021- Deadline for all prototypes
April 30th 2021- Final versions of the storytelling, moodboard and prototypes
May 2021– Celebration and announcement of the winning design